How to Self-Publish Children's Books

July 19, 2023

Are you an aspiring children's book author who dreams of seeing your stories in print? Self-publishing may be the perfect path for you to bring your imaginative tales to life. In this article, we will explore the basics of self-publishing, from understanding what it entails to navigating the challenges that may arise. We will also delve into the process of writing, illustrating, and editing your children's book, ensuring that every step is meticulously crafted to capture the hearts and minds of young readers. So, let's embark on this exciting journey of self-publishing children's books together!

Understanding the Basics of Self-Publishing

What is Self-Publishing?

Before we dive into the nitty-gritty details, let's clarify what self-publishing actually means. Simply put, self-publishing is the process of independently bringing your book to market without the assistance of a traditional publishing house. It allows you to maintain full creative control over your work, from the writing and illustrations to the final design and distribution.

Self-publishing has become increasingly popular in recent years, thanks to advancements in technology and the rise of online platforms. With the ability to bypass traditional gatekeepers, authors now have the freedom to share their stories and ideas with the world on their own terms.

Benefits of Self-Publishing

Self-publishing offers a plethora of benefits that make it an attractive option for authors. One of the main advantages is the ability to retain complete ownership of your intellectual property. You get to call all the shots and make decisions based on your artistic vision.

Furthermore, self-publishing allows for higher royalty rates and profit margins compared to traditional publishing, giving you the potential to earn more from your book sales. With traditional publishing, authors typically receive a royalty rate of around 10-15% of the book's sale price, whereas self-published authors can earn up to 70% of the retail price.

In addition to financial benefits, self-publishing enables you to work at your own pace. You are not bound by strict deadlines imposed by a publisher, allowing you to take the necessary time to perfect your masterpiece. This method also provides you with creative freedom, giving you the liberty to experiment with different formats and styles without constraints.

Moreover, self-publishing allows you to have a direct connection with your readers. Through various online platforms and social media, you can engage with your audience, receive feedback, and build a loyal fan base. This direct interaction can be incredibly rewarding and can help you establish a personal connection with your readers.

Challenges of Self-Publishing

While self-publishing carries numerous advantages, it's important to be aware of the challenges that may arise. One of the key hurdles is the responsibility of handling all aspects of book production, such as writing, illustrating, editing, and marketing. This requires a great deal of time, effort, and dedication on your part.

Additionally, self-published authors often face difficulties in gaining visibility and recognition, as they lack the extensive distribution networks typically available to traditional publishers. However, with strategic marketing and a strong online presence, these obstacles can be overcome, allowing your book to reach its intended audience.

Another challenge is the need to stay informed about the ever-evolving landscape of self-publishing. Technology and publishing platforms are constantly changing, and it's crucial to stay up-to-date with the latest trends and best practices. This includes understanding how to optimize your book's metadata, utilizing keywords effectively, and staying current with marketing strategies.

Furthermore, self-publishing can sometimes be a lonely journey. Unlike traditional publishing, where authors have a team of professionals to support them, self-published authors often have to navigate the process alone. However, there are numerous communities and support groups available online, where authors can connect with like-minded individuals, share experiences, and seek advice.

Despite the challenges, self-publishing can be a rewarding and fulfilling path for authors who are willing to put in the time and effort. It offers a unique opportunity to bring your vision to life and connect directly with readers, all while retaining control over your work. So, if you have a story to tell or knowledge to share, self-publishing might just be the perfect avenue for you.

Writing Your Children's Book

Writing a children's book is an exciting and rewarding endeavor. It allows you to unleash your creativity and connect with young readers in a meaningful way. However, crafting a compelling story goes beyond simply putting words on paper. It requires careful thought and consideration to ensure that your book resonates with its target audience.

Choosing Your Story Theme

One of the first steps in writing a children's book is selecting a captivating story theme. This theme will serve as the foundation of your narrative, guiding the plot and captivating young readers. When choosing a theme, it's important to consider what topics resonate with children and ignite their curiosity. Is it a tale about friendship, adventure, or the power of imagination? By addressing these questions, you can craft a captivating narrative that will captivate young minds.

Imagine taking young readers on a thrilling adventure through a magical forest, where they can uncover hidden treasures and encounter fascinating creatures. Or perhaps your story revolves around the power of friendship, teaching children the value of loyalty and compassion. Whatever theme you choose, make sure it is age-appropriate and has the potential to engage and inspire young readers.

Developing Characters Kids Will Love

In addition to a captivating story, memorable characters are the heart and soul of a children's book. These characters have the power to capture the imaginations of young readers and leave a lasting impression. When developing your characters, it's important to create protagonists who are relatable, diverse, and possess unique traits that children can identify with.

Consider introducing a courageous lion as your main character, who embarks on an epic journey to save his animal friends. This character can teach children about bravery and the importance of standing up for what is right. Alternatively, you might create an adventurous astronaut who takes young readers on a thrilling space exploration, sparking their curiosity about the wonders of the universe. Or perhaps a mischievous pirate who teaches children the value of teamwork and the rewards of embracing their imagination.

By infusing your characters with relatable qualities and giving them distinct personalities, you can ensure that they resonate with young readers and stay with them long after they turn the last page.

Writing for Your Target Age Group

Understanding your target age group is crucial when writing a children's book. Each age range has different language abilities and comprehension levels, and tailoring your writing style and vocabulary to suit their needs is essential. This will ensure that your book is not only entertaining but also educational, empowering young readers to explore new ideas and expand their knowledge.

If your target audience is preschoolers, you might focus on simple and repetitive language, using vibrant illustrations to enhance their understanding. For older children, you can introduce more complex vocabulary and delve into deeper themes that challenge their thinking and encourage critical analysis.

It's also important to consider the cultural diversity of your readers and ensure that your book represents a wide range of backgrounds and experiences. This inclusivity will not only make your story more relatable but also promote empathy and understanding among young readers.

Remember, writing a children's book is a journey that requires patience, creativity, and a genuine love for storytelling. By carefully selecting your story theme, developing memorable characters, and writing for your target age group, you can create a book that will captivate young minds and leave a lasting impact.

Illustrating Your Children's Book

Illustrations play a crucial role in captivating young readers and bringing your children's book to life. They have the power to visually convey your narrative, allowing young imaginations to soar. Whether you are an experienced artist or not, there are various approaches you can take to create illustrations that will engage and enchant your audience.

Hiring a Professional Illustrator

If you feel that your artistic skills may not be up to par or if you simply prefer to collaborate with a professional, hiring an illustrator can be an excellent option. A skilled illustrator can bring your story to life with their expertise in visual storytelling. When looking for an illustrator, it's important to find someone whose style aligns with your vision for the book. Take the time to review their portfolio and previous works to ensure their artistic style resonates with the tone and theme of your story. Once you have found the perfect illustrator, be sure to establish clear communication and collaborate closely with them throughout the process. This will help ensure that the illustrations accurately capture the essence of your story.

DIY Illustration: Tips and Tools

For those who possess artistic talent or prefer a hands-on approach, illustrating your children's book yourself can be a rewarding experience. It allows you to have complete creative control and bring your unique artistic vision to life. To embark on this journey, invest in quality tools and materials that suit your preferred medium. Whether you choose watercolors, digital art, or mixed media, having the right tools will enable you to create illustrations that are visually appealing and captivating. Take your time with each illustration, paying attention to detail and ensuring that they harmoniously merge with the story. By dedicating yourself to the process, you can create illustrations that will engage young readers and leave a lasting impression.

Matching Illustrations to Your Story

Regardless of whether you choose to hire a professional illustrator or take on the task yourself, it is essential to ensure that the illustrations seamlessly complement your story. Each image should enhance the narrative, capturing key moments and evoking the emotions experienced by your characters. Strive for consistency in style and color palette, creating a visually cohesive experience for your readers. The illustrations should not only be aesthetically pleasing but also serve as a visual aid to help children better understand and connect with the story. By carefully selecting and creating illustrations that align with your narrative, you can create a truly immersive reading experience for young minds.

Remember, the illustrations in your children's book have the power to ignite the imagination and create a lasting impact on young readers. Whether you choose to collaborate with a professional illustrator or embark on the journey yourself, the process of illustrating your book should be approached with care, passion, and a deep understanding of your story. By investing time and effort into the illustrations, you can create a visual masterpiece that will captivate and inspire young readers for generations to come.

Editing and Proofreading Your Book

Self-Editing Techniques

Before your children's book is ready for the world, it's crucial to thoroughly edit and revise your manuscript. Take a step back and approach the editing process with fresh eyes. Read your story aloud, paying attention to pacing, dialogue, and the overall flow of the text. Trim unnecessary words, refine sentence structure, and ensure that the storytelling is seamless.

Hiring a Professional Editor

If the task of self-editing feels overwhelming, consider enlisting the help of a professional editor. An experienced editor can provide valuable insights, offering suggestions to improve the clarity, coherence, and overall quality of your writing. They will help you polish your manuscript to perfection, ensuring that your story resonates with young readers.

Importance of Proofreading

Once you have finalized the content and layout of your children's book, it's time for the final step – proofreading. Proofreading helps catch any lingering grammatical errors, typos, or formatting inconsistencies that may have been overlooked during the editing process. This meticulous attention to detail will ensure that your book is polished and error-free, providing the best reading experience for your audience.

Now that you have a comprehensive understanding of how to self-publish children's books, it's time to unleash your creativity and embark on this exciting journey. Remember, self-publishing offers endless possibilities, allowing you to share your imaginative tales with the world. So, don your author and illustrator hats, tap into your imagination, and captivate young readers with the magic of your stories!

Publishing Testimonials

I used Publishing Push to publish my novel and am completely satisfied with the service I received. In all my contacts with the organization, I found staff to be knowledgeable, professional and effective. Their friendly and helpful approach has been a welcome bonus.

Michael Brookes

Great experience and first class service! Huge thanks to Sophie and the team!

Mark Stuart

Brilliant experience working with Publishing Push. They kept me in the loop throughout the entire process and were supportive...All the staff were easy to communicate with and equally as talented with their skills. They streamlined the process...Would recommended Publishing Push.


I came to publishing push with very little vision other than my story. Their staff and process made it extremely easy to produce an amazing end product. I am so happy with the outcome. Thank you.

Mr Orchard

Working with Publishing Push was a complete pleasure...Publishing Push remove the worries and hassles so the Author can progress with their work unencumbered by the technical details of publishing. Publishing Push made the publishing experience extremely straightforward; I would not hesitate to publish through them again or to recommend them to any aspiring author.

Kate Taylor

Thank you so much Benjamin and the Publishing Push team! I cannot thank you enough for your dedication and determination to get my book published! You went above and beyond. I am so proud and happy how the book turned out. Such lovely friendly down to earth people! God bless you all! Wishing you all the best! Many thanks, Michelle 😊


Want to know more? Get in touch!

Speak to our Publishing Consultants

Book a Call
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.