How to Publish a Children's Book: A Step-by-Step Guide

July 13, 2023

Publishing a children's book may seem like a daunting task, but with the right guidance and approach, it can be a rewarding experience. In this step-by-step guide, we will walk you through the process of how to publish a children's book, from understanding the children's book market to finding a publisher and preparing your submission.

Understanding the Children's Book Market

Before you embark on your publishing journey, it is crucial to have a good grasp of the children's book market. This will help you tailor your book to the needs and preferences of young readers.

Children's books have always held a special place in the literary world. From timeless classics like "The Cat in the Hat" to modern favorites like the "Harry Potter" series, these books have the power to capture the imaginations of young readers and leave a lasting impact. But what makes a children's book successful? Let's dive deeper into the key characteristics that make children's books stand out.

Key Characteristics of Successful Children's Books

Successful children's books share certain characteristics that make them appealing to both children and their parents or caretakers. These characteristics go beyond just having a catchy title or a cute cover. They are the building blocks of a captivating children's book. Here are some of the key characteristics:

  1. Engaging storytelling: Children have an innate love for stories. A successful children's book should have a captivating narrative that keeps readers hooked from beginning to end. Whether it's a thrilling adventure or a heartwarming tale, the storytelling should transport young readers to a world of imagination and wonder.
  2. Age-appropriate content: Understanding the different age groups within the children's book market and creating content that is suitable for each group is essential. A book for toddlers will have simple and repetitive language, while a book for older children will have more complex themes and vocabulary. It is important to strike the right balance and create content that is both engaging and age-appropriate.
  3. Vibrant illustrations: Visual appeal plays a significant role in a children's book. Eye-catching illustrations can make the reading experience more enjoyable and help bring the story to life. From colorful characters to detailed backgrounds, illustrations add an extra layer of magic to the book.
  4. Moral values: Many children's books include underlying lessons or moral values that help teach important life lessons to young readers. These values can range from kindness and empathy to perseverance and friendship. By incorporating these values into the story, authors can create meaningful and impactful books that resonate with young readers.

Current Trends in Children's Literature

The children's book market is ever-evolving, influenced by current trends and societal changes. Staying up-to-date with these trends can help you create a book that resonates with contemporary readers. Here are some current trends in children's literature:

  • Diversity and inclusivity: The demand for books that reflect diverse cultures, backgrounds, and experiences is growing. Children want to see characters who look like them and who come from different walks of life. By embracing diversity and inclusivity, authors can create books that celebrate the richness of our world.
  • Environmental awareness: Many children's books now tackle topics such as sustainability, climate change, and conservation. With the increasing focus on environmental issues, young readers are eager to learn about the world around them and how they can make a positive impact. Books that promote environmental awareness can inspire children to become future stewards of the planet.
  • Empowerment and self-acceptance: Stories that promote self-confidence, resilience, and acceptance of differences are gaining popularity. Children face various challenges as they grow up, and books that empower them to embrace their uniqueness and navigate through life's ups and downs can have a profound impact. By instilling a sense of self-acceptance and resilience, authors can help children develop a positive mindset and face challenges head-on.

Crafting Your Children's Book

Now that you have a solid understanding of the children's book market, it's time to bring your own story idea to life.

Writing a children's book is an exciting and creative endeavor that allows you to tap into the imaginations of young readers. Whether you're a seasoned writer or just starting out, developing a compelling story idea is the first step towards creating a book that will captivate both children and adults.

Developing Your Story Idea

The foundation of any children's book is a compelling story idea. Brainstorming, outlining, and refining your concept will help you create a book that appeals to both children and adults. Consider the theme, plot, and characters that will capture readers' imaginations.

Think about what makes a story engaging for young readers. Is it a fantastical adventure, a heartwarming tale of friendship, or a funny and relatable situation? Take the time to explore different ideas and find one that resonates with you and your target audience.

Once you have a story idea in mind, it's important to outline the main plot points and structure of your book. This will help you stay organized and ensure that your story flows smoothly from beginning to end. Consider the pacing, the development of your characters, and any key messages or lessons you want to convey.

Creating Engaging Characters

Characters are the heart and soul of any children's book. Develop memorable and relatable characters that children can connect with. Give them distinct personalities, goals, and conflicts that drive the story forward.

Think about the age range of your target audience and what kind of characters would resonate with them. Are they curious and adventurous, or shy and introspective? Consider their interests, hobbies, and the challenges they might face. The more depth and complexity you give to your characters, the more invested young readers will become in their journey.

It's also important to ensure that your characters are diverse and inclusive, representing a range of backgrounds, cultures, and experiences. This will allow children from all walks of life to see themselves reflected in your book and feel a sense of belonging.

Illustrations in Children's Books

Visuals play a crucial role in children's books. Decide whether you will illustrate the book yourself or collaborate with an illustrator. If you choose the latter, finding an illustrator who understands your vision can greatly enhance the overall appeal of your book.

Consider the style and tone you want for your illustrations. Do you envision bright and colorful images, or do you prefer a more muted and whimsical aesthetic? Think about how the illustrations can complement and enhance the story you're telling, bringing your characters and their world to life.

If you decide to collaborate with an illustrator, it's important to find someone who shares your creative vision and understands the unique requirements of children's book illustrations. Look for illustrators who have experience in the genre and whose style aligns with the tone and mood of your story. Building a strong partnership with your illustrator can lead to a visually stunning book that will captivate young readers.

Writing and Editing Your Children's Book

Once you have crafted your story and created engaging characters, it's time to focus on the writing and editing process. This is where you can truly bring your story to life and make it resonate with young readers.

Tips for Writing for Children

Writing for children requires a unique approach. Children have their own set of needs and preferences when it comes to reading, so it's important to keep these in mind as you write your children's book. Here are some tips to help you along the way:

  • Use age-appropriate language and vocabulary, tailoring it to your target audience. Children of different ages have different levels of reading comprehension, so it's important to choose words and phrases that they can easily understand.
  • Keep sentences and paragraphs concise to maintain children's interest and reading comprehension. Children have shorter attention spans compared to adults, so it's important to keep your writing concise and to the point. This will help them stay engaged and avoid getting overwhelmed.
  • Incorporate dialogue and interactive elements to make the reading experience more engaging. Children love to be actively involved in the story, so consider including dialogue and interactive elements that allow them to participate in the narrative. This could be through questions, activities, or even interactive illustrations.

By following these tips, you can create a captivating and enjoyable reading experience for young readers.

The Importance of Editing and Proofreading

Editing and proofreading are crucial steps in the publishing process. While writing is the first step in bringing your story to life, editing and proofreading ensure that your manuscript is polished and ready for publication. Here's why these steps are so important:

Firstly, editing allows you to review your manuscript multiple times, ensuring that the story flows smoothly and that there are no plot holes or inconsistencies. It gives you the opportunity to refine your writing, making it more engaging and impactful.

Secondly, proofreading helps you catch any grammar and punctuation errors that may have slipped through the cracks. It ensures that your writing is clear, concise, and free of any spelling mistakes. A well-edited and proofread manuscript shows professionalism and attention to detail, which can greatly enhance your chances of success in the publishing world.

Take the time to carefully edit and proofread your manuscript. Consider seeking feedback from beta readers or hiring a professional editor to help you polish your work. Remember, the more effort you put into the editing process, the better your final product will be.

In conclusion, writing and editing your children's book is a labor of love. By following the tips for writing for children and understanding the importance of editing and proofreading, you can create a captivating and polished manuscript that will delight young readers and stand out in the competitive world of children's literature. So, roll up your sleeves, dive into the writing and editing process, and bring your story to life!

Finding a Children's Book Publisher

Once you have polished your manuscript, it's time to start thinking about finding a publisher who can help bring your book to life.

Traditional Publishing vs. Self-Publishing

Consider whether you want to pursue traditional publishing or self-publishing. Both options have their pros and cons, so weigh them carefully based on your goals and resources.

How to Research Potential Publishers

Researching potential publishers is an important step in finding the right fit for your children's book. Look for publishers who specialize in children's literature and have experience with books in your genre.

Preparing Your Submission for Publishers

Once you have identified potential publishers, it's time to prepare your submission to capture their attention.

Writing a Compelling Query Letter

A query letter is a brief introduction to your book and yourself as an author. Make sure it grabs publishers' attention by showcasing the unique selling points of your book and your writing credentials.

Creating an Effective Book Proposal

In addition to the query letter, some publishers may require a book proposal. This document provides a more in-depth overview of your book, including its target audience, market potential, and a sample chapter or excerpt.

By following this step-by-step guide, you are well on your way to publishing a children's book. Remember to stay persistent, open to feedback, and passionate about sharing your story with young readers. Good luck!

Publishing Testimonials

I used Publishing Push to publish my novel and am completely satisfied with the service I received. In all my contacts with the organization, I found staff to be knowledgeable, professional and effective. Their friendly and helpful approach has been a welcome bonus.

Michael Brookes

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Mark Stuart

Brilliant experience working with Publishing Push. They kept me in the loop throughout the entire process and were supportive...All the staff were easy to communicate with and equally as talented with their skills. They streamlined the process...Would recommended Publishing Push.


I came to publishing push with very little vision other than my story. Their staff and process made it extremely easy to produce an amazing end product. I am so happy with the outcome. Thank you.

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Working with Publishing Push was a complete pleasure...Publishing Push remove the worries and hassles so the Author can progress with their work unencumbered by the technical details of publishing. Publishing Push made the publishing experience extremely straightforward; I would not hesitate to publish through them again or to recommend them to any aspiring author.

Kate Taylor

Thank you so much Benjamin and the Publishing Push team! I cannot thank you enough for your dedication and determination to get my book published! You went above and beyond. I am so proud and happy how the book turned out. Such lovely friendly down to earth people! God bless you all! Wishing you all the best! Many thanks, Michelle 😊


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